branding | Illustration | Marketing
I collaborated with Meredith Miele to apply her Rail Jam branding and create illustrated assets to enhance our poster design. Rail Jam is a ASMSU event at Montana State University where community members can compete in park skiing and snowboarding for prizes. It is ASMSU's largest event, so marketing is essential to build engagement around it.
Illustrative Assets
I created a variety of illustrations to add to Rail Jam marketing. These illustrations were used across posters and in social media graphics.
Stickers
ASMSU hands out free stickers as marketing for the event. I adapted Meredith's original skull design into a more feminine version to attract more female competitors. I also created two additional stickers within the illustrative style and punk theme.
Big Checks
I also created a template for winner giant checks.
Posters
2023 posters were created in collaboration with Meredith. 2024 posters were adapted and edited by myself.
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