Brand guide | ideation | Logo design
Volair Technologies Inc. is an aerospace company based out of Bozeman, Montana focusing on utilizing AI to improve aspects of flight safety for commercial and private planes. They work with computer assisted take off and landing, improving emergency procedure, and promoting pilot and passenger safety through technology.
Ideation
For their brand redesign, I went through an iterative design process which included significant amounts of brainstorming, mind mapping, moodboarding, and sketching. Working with management, we narrowed down ideas and sketches into variations of vectorized designs before landing (no pun intended) on the final logo.
The Final Logo
The final design is inspired by runway lines, combined with a slight distortion to imply motion. We discussed that the design also reflects the shape of Nighthawk planes flying in formation. Orange was chosen to both compliment and differentiate from other airline and aerospace companies that use shades of blue. The dark green was chosen as a compliment to the orange that is not too similar to competing brands.
